What can Customers Expect? Understanding the SEO Process.

Ribelle Marketing is a content optimization company that offers comprehensive SEO service that addresses all aspects of SEO. This is not a website submission or link building service, or any other lightweight product. Our organic SEO services produce meaningful results and are implemented by some of the top US-based SEO talent.

Content Optimization: In order to optimize a website, Ribelle Marketing must gain access to the website through either a CMS or FTP, depending on the type of website.

Why?: Major search engines like Google, Bing and Yahoo can see the content one each web page. From that content, the search engines can determine what each web page is about. Not all content can be seen by people, but can be seen by the search engines, like the page TITLE, META Description tags and other web page elements. Ribelle Marketing optimizes content on all web pages in a professional manner, allowing our customer’s website to rank better on the search engines. Call Ribelle Marketing when you are looking for an expert content optimization company. 

PageRank: Through inbound link building and the creation of business profiles from major directories like SuperPages.com and MerchantCircle.com, Ribelle Marketing will improve PageRank.

Why?: In order to understand how important a website is, search engines like Google assign a PageRank value between 0 and 10. 

PageRank: plays a major role in search engine rankings as it represents how trusted a website is and if it stands out as an authority. PageRank can be improved by creating “quality” inbound links from reputable websites.

Local SEO: Ribelle Marketing can also optimize and/or create Local Business listings on Google (Google Places or Google+ Local), Bing Places, and  Apple Maps.  If any of the above listings already exists, Ribelle Marketing will need access to those accounts in order to optimize them.

Progress Tracking: Ribelle Marketing tracks progress with Google Analytics (GA). We will need access to your Google Analytics data. We will create an account if needed.

What can be Expected?: Ribelle Marketing’s organic SEO services begin to produce meaningful results within the first month of service. We provide an initial baseline ranking report to understand your current rankings. Each month we will present a detailed ranking report showing the progress of the campaign. Each report includes a full page written analysis of the SEO campaign.

KEYWORD RESEARCH– Identify high-demand search phrases most likely to generate sales.

INITIAL ON–SITE CONTENT OPTIMIZATION (VISIBLE)– Optimization of the visible readable content on your website, with consideration of your target keywords. Up to 15 web pages.

INITIAL CONTENT OPTIMIZATION (NON–VISIBLE)– Content optimization improving non–visible HTML elements including META tags, Page TITLE, Alt Tags, etc. Up to 15 web pages.

SEO INFRASTRUCTURE EVALUATION– Observation of the overall SEO health of the website. Includes the review of the quality of inbound links, volume of inbound links, on-page link crawling, content crawling, content impact on search, robots.txt, duplicate content issues and other factors that impact the performance of the SEO campaign.

BAD LINK CLEANUP– If bad inbound links are identified during the SEO Evaluation, we post the bad links to the Google’s Disavow Links tool to reduce their negative impact on search rankings.

WEBSITE ARCHIVE– Archival of web pages targeted for optimization before and after the initial SEO work in implemented. This provides a before-and-after snapshot of each web page addressed by the SEO campaign.

WEBSITE CONTENT CREATION– The creation of new content and/or new web pages to target critical search phrases and/or locations (like a city) that the website did not support prior to the launch of the SEO campaign.

BUSINESS DIRECTORY SUBMISSIONS– Link building and profile submissions through business directory listings. Includes major business portals like manta.com and Merchant Circle. Entire network expands to 225+ business listing sites.

ONLINE YELLOWPAGE SUBMISSIONS– Link building and profile submissions through Online Yellow Pages websites like SuperPages.com.

GPS & MOBILE MAP SUBMISSIONS– Link building and profile submissions across GPS Systems like TomTom, Chevy, Toyota and other automotive manufacturer’s phone and mapping services.

VOICE RECOGNITION & SEARCH SUBMISSIONS– Link building and profile submissions through voice search technology like Apple’s Siri, Windows Phones and Android Devices.

LOCAL SEO– Creation and/or optimization of up to three Google My Business listings.

XML SITEMAPS– Construction of XML sitemaps to ensure search engine BOT crawling and to identify crawling issues. Sitemaps are crawled by all major search engines.

SEARCH ENGINE SUBMISSIONS– Website submissions to over 25 US–based search engines, including all major engines and numerous secondary search engines.

ADAPTATION TO SEARCH ENGINE RANKING UPDATES– Google implements over 500 ranking adjustments per year with some bigger than others. We make adjustments to your campaign to accommodate these changes.

ONGOING SEO SERVICES– Ongoing SEO tasks to ensure long–term campaign growth. A “whatever it takes” strategy to work on the specific elements of SEO that will produce the best results. On a month to month basis the campaign will need to have different tasks prioritized, ranging from more content, more pages, content optimization adjustments, more inbound links, keyword retargeting, product targeting (Data Highlighting), strategy adjustments, website infrastructure cleanup, bad link removal, etc.

GOOGLE ANALYTICS ACCOUNT CREATION– The addition of a Google Analytics account (if one does not already exist). Evaluation of website traffic stats to identify the strengths and weaknesses of the website and to provide feedback concerning SEO campaign performance.

WEBMASTER TOOLS ACCOUNT CREATION– Creation and installation of a Webmaster Tools accounts for Google. Webmaster Tools provides direct feedback from Google covering performance metrics about your website. This information is used identify problems with the website, the campaign and to provide direction for future SEO work.

WEBSITE DESIGN RECOMMENDATION– If needed, performance recommendations addressing conversion improvements, SEO infrastructure or issues that could improve website performance.

Initial Campaign Launch Details

Shows a summary of the initial campaign launch tasks completed through the first month of service. Many one-time-only tasks are executed within the first month of service, which our outlined below. These steps ensure that all future SEO work completed for the campaign will reach maximum potential.

Baseline Report: A search ranking report was created to capture website search rankings that existed before the work from this SEO campaign kick-in. This gives us the ability to monitor the growth and progress of this campaign over time – where we are now vs. where we started.

Keyword Research: Completed of a keyword discovery process to identify the best search phrases to target. Target search phrases are used through the content optimization process.

Google Analytics: Successfully installed and/or gained access to Google Analytics. Analytics data can be extracted to help direct SEO and provide reporting.

Google Search Console: Successfully installed and/or gained access to Google Search Console (formerly Google Webmaster Tools). Google Search Console provides website diagnostic and reporting data directly from Google that can be used to monitor website health can campaign performance.

XML Sitemap: Successful creation of an XML search engine sitemap. Sitemaps can be accessed by all search engines that use sitemaps, including Google, Bing and Yahoo. Sitemaps ensure that all web pages can be found by the search engines, and also helps to identify website crawling issues.

Robots.txt Evaluation: Review of the Robots.txt file, which provides website access instructions for all major search engines. Improper Robots.txt setting will block the search engines from crawling parts, or all, of a website.

Duplicate Content Check: Portions of the website were tested for content duplication. Duplicate content will directly and significantly impact search engine ranking potential for all web pages with duplicate content.

Google My Business: The Google My Business listing was either created or optimized. Google My Business listings are influential for local-based SEO campaigns and the SEO process can improve their performance. National and international SEO campaigns can still benefit from a Google My Business listing, but to a lesser degree.

Inbound Link Health Check: The quality of inbound links has been reviewed. Low-quality inbound links will directly impact search engine ranking potential for all web pages that have low-quality links. If low quality links were identified, they have been posted to Google’s Disavow Bad Links service where they will no longer negatively impact search rankings.

Business Directory Submissions: A business directory listing campaign was launched successfully. This effort will disburse business listing data to directory websites, online yellow pages, GPS data services (like TomTom) and Voice Search platforms like Apple’s Siri, Android and Windows phones. The data propagates to network partners, ranging from days to months to completely propagate.

Search Engine Submissions: Website submissions to over 25 USA based search engines, including all major engines (Google, Bing and Yahoo) and numerous tier 2 search engines like Jayde, Lycos and AltaVista.

SEO Strategy: After reviewing the baseline ranking report, identifying industry-specific target search phrases, evaluating the website and campaign objectives, we developed a strategy to guide the SEO campaign.

Content Optimization: Key website pages, including the home page, have undergone the content optimization. This includes page title tags, meta description tags and the optimization of readable on-page content.