KEYWORD RESEARCH– Identify high-demand search phrases most likely to generate sales.

INITIAL ON–SITE CONTENT OPTIMIZATION (VISIBLE)– Optimization of the visible readable content on your website, with consideration of your target keywords. Up to 15 web pages.

INITIAL CONTENT OPTIMIZATION (NON–VISIBLE)– Content optimization improving non–visible HTML elements including META tags, Page TITLE, Alt Tags, etc. Up to 15 web pages.

SEO INFRASTRUCTURE EVALUATION– Observation of the overall SEO health of the website. Includes the review of the quality of inbound links, volume of inbound links, on-page link crawling, content crawling, content impact on search, robots.txt, duplicate content issues and other factors that impact the performance of the SEO campaign.

BAD LINK CLEANUP– If bad inbound links are identified during the SEO Evaluation, we post the bad links to the Google's Disavow Links tool to reduce their negative impact on search rankings.

WEBSITE ARCHIVE– Archival of web pages targeted for optimization before and after the initial SEO work in implemented. This provides a before-and-after snapshot of each web page addressed by the SEO campaign.

WEBSITE CONTENT CREATION– The creation of new content and/or new web pages to target critical search phrases and/or locations (like a city) that the website did not support prior to the launch of the SEO campaign.

BUSINESS DIRECTORY SUBMISSIONS– Link building and profile submissions through business directory listings. Includes major business portals like manta.com and Merchant Circle. Entire network expands to 225+ business listing sites.

ONLINE YELLOWPAGE SUBMISSIONS– Link building and profile submissions through Online Yellow Pages websites like SuperPages.com.

GPS & MOBILE MAP SUBMISSIONS– Link building and profile submissions across GPS Systems like TomTom, Chevy, Toyota and other automotive manufacturer's phone and mapping services.

VOICE RECOGNITION & SEARCH SUBMISSIONS– Link building and profile submissions through voice search technology like Apple's Siri, Windows Phones and Android Devices.

LOCAL SEO– Creation and/or optimization of up to three Google My Business listings.

XML SITEMAPS– Construction of XML sitemaps to ensure search engine BOT crawling and to identify crawling issues. Sitemaps are crawled by all major search engines.

SEARCH ENGINE SUBMISSIONS– Website submissions to over 25 US–based search engines, including all major engines and numerous secondary search engines.

ADAPTATION TO SEARCH ENGINE RANKING UPDATES– Google implements over 500 ranking adjustments per year with some bigger than others. We make adjustments to your campaign to accommodate these changes.

ONGOING SEO SERVICES– Ongoing SEO tasks to ensure long–term campaign growth. A "whatever it takes" strategy to work on the specific elements of SEO that will produce the best results. On a month to month basis the campaign will need to have different tasks prioritized, ranging from more content, more pages, content optimization adjustments, more inbound links, keyword retargeting, product targeting (Data Highlighting), strategy adjustments, website infrastructure cleanup, bad link removal, etc.

GOOGLE ANALYTICS ACCOUNT CREATION– The addition of a Google Analytics account (if one does not already exist). Evaluation of website traffic stats to identify the strengths and weaknesses of the website and to provide feedback concerning SEO campaign performance.

WEBMASTER TOOLS ACCOUNT CREATION– Creation and installation of a Webmaster Tools accounts for Google. Webmaster Tools provides direct feedback from Google covering performance metrics about your website. This information is used identify problems with the website, the campaign and to provide direction for future SEO work.

WEBSITE DESIGN RECOMMENDATION– If needed, performance recommendations addressing conversion improvements, SEO infrastructure or issues that could improve website performance.

Initial Campaign Launch Details

Shows a summary of the initial campaign launch tasks completed through the first month of service. Many one-time-only tasks are executed within the first month of service, which our outlined below. These steps ensure that all future SEO work completed for the campaign will reach maximum potential.

Baseline Report: A search ranking report was created to capture website search rankings that existed before the work from this SEO campaign kick-in. This gives us the ability to monitor the growth and progress of this campaign over time - where we are now vs. where we started.




Keyword Research: Completed of a keyword discovery process to identify the best search phrases to target. Target search phrases are used through the content optimization process.

Google Analytics: Successfully installed and/or gained access to Google Analytics. Analytics data can be extracted to help direct SEO and provide reporting.




Google Search Console: Successfully installed and/or gained access to Google Search Console (formerly Google Webmaster Tools). Google Search Console provides website diagnostic and reporting data directly from Google that can be used to monitor website health can campaign performance.




XML Sitemap: Successful creation of an XML search engine sitemap. Sitemaps can be accessed by all search engines that use sitemaps, including Google, Bing and Yahoo. Sitemaps ensure that all web pages can be found by the search engines, and also helps to identify website crawling issues.




Robots.txt Evaluation: Review of the Robots.txt file, which provides website access instructions for all major search engines. Improper Robots.txt setting will block the search engines from crawling parts, or all, of a website.




Duplicate Content Check: Portions of the website were tested for content duplication. Duplicate content will directly and significantly impact search engine ranking potential for all web pages with duplicate content.




Google My Business: The Google My Business listing was either created or optimized. Google My Business listings are influential for local-based SEO campaigns and the SEO process can improve their performance. National and international SEO campaigns can still benefit from a Google My Business listing, but to a lesser degree.




Inbound Link Health Check: The quality of inbound links has been reviewed. Low-quality inbound links will directly impact search engine ranking potential for all web pages that have low-quality links. If low quality links were identified, they have been posted to Google's Disavow Bad Links service where they will no longer negatively impact search rankings.




Business Directory Submissions: A business directory listing campaign was launched successfully. This effort will disburse business listing data to directory websites, online yellow pages, GPS data services (like TomTom) and Voice Search platforms like Apple's Siri, Android and Windows phones. The data propagates to network partners, ranging from days to months to completely propagate.

Search Engine Submissions: Website submissions to over 25 USA based search engines, including all major engines (Google, Bing and Yahoo) and numerous tier 2 search engines like Jayde, Lycos and AltaVista.




SEO Strategy: After reviewing the baseline ranking report, identifying industry-specific target search phrases, evaluating the website and campaign objectives, we developed a strategy to guide the SEO campaign.




Content Optimization: Key website pages, including the home page, have undergone the content optimization. This includes page title tags, meta description tags and the optimization of readable on-page content.